Based in Ocala, Florida, Tracy LeRoux is a Motivator, Leadership Coach, and Real Estate Guru with more than 25 years of experience working in marketing and real estate. Being an expert in the real estate industry, Tracy LeRoux founded The Link Agency in 2001, where she has been leading the company as President ever since.
Before achieving her career success, Tracy LeRoux studied at the State University of New York’s Fashion Institute of Technology where she earned her Bachelor of Science degree in Marketing Communications. She then went on to achieve a Master of Science in Integrated Marketing Communications from the Northwestern University Medill School of Journalism. Tracy remains a pinnacle in higher education as she has gone on to serve as an academic guest lecturer with Simmons College in Boston, the Art Institute of California in San Diego, and Salve Regina University in Newport, Rhode Island. She is presently an Adjunct Professor with the Roger Williams University Gabelli School of Business in Bristol, Rhode Island.
Tracy began her career as an Editorial Intern with Ladies Home Journal Magazine before joining Burton Luch & Co. as a PR Intern. Tracy LeRoux then served as a Public Relations Assistant for Ralph Lauren for three years before joining the team at Nissan Motor Corporation as the Integrated Marketing Communications Intern. From there, Tracy stepped into an Account Executive role with Leo Burnett, followed by two years with The Martin Agency in Virginia as the Vice President and Account Supervisor. She has also worked as Adjunct Faculty with Johnson & Wales University in Rhode Island, teaching Marketing, Retail Advertising, and Advertising Principles, and she served as Executive Producer for three years for iHeartMedia in the San Diego area. Through her cumulative experience, Tracy has been able to build her career to where she is today.
Across her life, Tracy LeRoux has had the opportunity to live all around the country, including Miami, Naples, Chicago, Richmond, Manhattan, Rehoboth, Barrington, San Diego, and Redondo Beach. She’s developed and maintained a deep passion for helping small business owners and families alike find their space, which is why she’s also established herself professionally within the real estate industry.
Since founding The Link Agency, Tracy LeRoux has continued to demonstrate her skills in investment property, negotiation, marketing, and luxury property investment. Through Link Real Estate, Tracy and the team offer clients detail-oriented full-service concierge real estate brokerage services representing both sellers and buyers throughout the Massachusetts, Rhode Island, and Central Florida markets.
For her experience and expertise, Tracy LeRoux has received industry recognition throughout her career. AdAge Magazine – a global publication sharing data, news, and analysis on the media and marketing industry – named Tracy and her business as one of the Top USA Agencies from All Disciplines, a high honor. Tracy LeRoux herself has been named to the Providence Business News “40 Under 40” list, and her business has been identified as the “fastest-growing business in Rhode Island.”
Tracy LeRoux Realtor on Building Your Own Real Estate Business
Tracy LeRoux has over two decades of experience building and running a real estate company. A real estate company is a business that focuses on buying, selling, and managing properties. According to the Balance, a real estate property is any type of land, building, or air rights above and below the ground.
Getting a real estate business started can be challenging, but it’s important to remember that it’s a process that requires preparation. In addition to learning the business’s ins and outs, various resources can help you succeed.
List Your Business Goals
Before creating a real estate company, Tracy LeRoux suggests you consider your goals and how you’ll build a successful business. This process can help you identify areas of focus and improve how you approach the business. Once you clearly understand where you want to be in five, ten, or fifteen years, start planning how you’ll get there. Having goals helps investors stay focused and motivated.
Do Your Research
Tracy LeRoux stresses how imperative it is to conduct your research. Before you start your real estate company, you must take the time to think about your goals and how you’ll build a successful business. Having a well-defined strategy can help you avoid potential mistakes and keep improving how you approach the business. There are many exit strategies that real estate investors can use. First-time investors choose one of the most common strategies to enter the market through a wholesale arrangement.
Depending on your goals and the market conditions, buy-and-hold or rehabbing strategies can be very effective. Before you start investing, it’s important that you thoroughly research the different areas of the market that are suitable for your niche.
Get Together Your Finances
Although there are many ways to get into the real estate market without putting down a lot of money, you must take the time to review your financial situation. Before you start working with a real estate company, it’s crucial that you thoroughly research the different areas of the market that are suitable for your niche.
Before you start working with a real estate company, it’s vital that you thoroughly research the different areas of the market that are suitable for your niche. A good credit report is also essential to ensure you have the funds to start investing in the industry.
Depending on your investment strategy, there are various financing options that real estate investors can use. They can start with a traditional mortgage or government loan. They can also use nontraditional financing methods such as business partnerships, private money lenders, and crowdfunding. Understanding these options can help you get started and ensure that you’re on track to achieve your goals.
Build a Business and Marketing Strategy
Before you start working with a real estate company, you must consider your goals and how you’ll build a successful business. Having a well-defined strategy can help you avoid potential mistakes and keep improving how you approach the business.
Having a successful real estate company can also help you develop a marketing strategy to build a brand for your business. One of the most important factors you should consider when developing a marketing strategy is your company’s value proposition. Having a well-defined mission statement and logo can help you establish a strong and effective marketing message.