Meet Todd DeAngelis, a resident of Bedford, MA, who has devoted more than twenty years to establishing a thriving career in product marketing. His educational journey began at Northeastern University in Boston, MA, where he earned both his Bachelor of Science in Sociology and Marketing and his Master of Business Administration. Since then, Todd has continually expanded his knowledge and expertise across diverse industries, ranging from life sciences to research technology.

Todd Deangelis Headshot

Recently, Todd made a significant transition in his career, assuming the role of Senior Product Marketing Manager in Bedford. In this capacity, he spearheads the development of strategic marketing plans, oversees development teams, and conducts comprehensive market research. Already, his contributions have led to increased revenue generation, efficient management of substantial budgets, and successful launches of new product initiatives.

Throughout his various roles, Todd DeAngelis has mastered a plethora of critical marketing skills. He excels in crafting compelling product messaging and devising effective pricing strategies. Moreover, his expertise in conducting market research spans across various products. Remarkably, Todd has consistently achieved impressive sales results within short timeframes, owing to his innovative marketing efforts. Beyond professional skills, he possesses exceptional interpersonal qualities, having skillfully led multiple teams throughout his illustrious career. His ability to foster collaboration and partnerships plays a crucial role in the success of his marketing endeavors.

While Todd has ventured into multiple industries during his career, his primary focus has been on technology and software. Notably, many of the companies he has worked with fall within the healthcare industry. Given the significance of software and technology innovations for healthcare providers to streamline processes and safeguard data, Todd has diligently ensured that these products and services are effectively marketed. Consequently, hospitals, insurance companies, and other healthcare organizations can reap the full benefits of these technological advancements.

Beyond his professional pursuits, Todd DeAngelis has a compassionate side that drives him to give back to his community in unique ways. He has actively collaborated with several nonprofits and served as a volunteer reader for Recording for the Blind and Dyslexic, dedicating his time to record books on tape for individuals in need. Additionally, Todd spent several years overseeing the New England Chapter of Youth Venture, further showcasing his commitment to making a positive impact beyond the corporate world.

To see more from Todd DeAngelis check out his Medium and Behance!

Product Marketing 101: A Comprehensive Guide for Beginners

Product marketing is essential to any successful business. It bridges the gap between a company’s products and its target customers, ensuring the right message reaches the right people at the right time. For beginners entering the realm of product marketing, navigating the vast landscape of strategies and tactics can be overwhelming. It can be overwhelming this comprehensive guide, we will demystify the fundamentals of product marketing, providing you with a solid foundation.

1. Understanding Your Product and Target Audience: The first step in product marketing is thoroughly understanding the product or service you promote. Delve into its unique features, benefits, and advantages over competitors. Simultaneously, identify your target audience and understand their pain points, needs, and desires. Crafting the right message starts with this crucial knowledge.

2. Crafting a Compelling Value Proposition: A value proposition is the core that communicates the value your product offers to customers. It should be concise, clear, and persuasive. Highlight the problem your product solves and its benefits, ensuring it resonates with your target audience.

3. Competitive Analysis: Understanding your competitors is vital in product marketing. Conduct a thorough analysis to identify their strengths and weaknesses, product positioning, and market share. This knowledge will help you find opportunities and differentiate your product effectively.

4. Choosing the Right Marketing Channels: With a plethora of marketing channels available, it’s essential to select the most relevant ones to your target audience. Social media, content marketing, email campaigns, and traditional advertising are just a few options. Tailor your marketing efforts to the channels where your audience is most active.

5. Creating Engaging Content: Content is a powerful tool in product marketing. Develop compelling content that educates, entertains, and informs your audience about your product. Utilize blog posts, videos, infographics, and other formats to engage with potential customers.

6. Leveraging Influencers and Advocates: Influencers and brand advocates can significantly impact your product’s visibility—partner with influencers relevant to your industry to reach a broader audience. Encourage satisfied customers to be brand advocates and share their positive experiences with others.

7. Monitoring and Analyzing Performance: Track the performance of your marketing efforts using relevant metrics. Analyze data regularly to identify what’s working and what needs improvement. 

8. A/B Testing: Experimentation is key in product marketing. Conduct A/B tests to compare different variations of marketing messages, designs, or strategies. This data-driven approach allows you to optimize your campaigns and achieve better results.

9. Nurturing Customer Relationships: Your relationship with customers extends beyond the initial purchase. Stay connected with your audience through personalized communication, exclusive offers, and exceptional customer service. Building strong customer relationships can lead to repeated business.

Product marketing is an ever-evolving discipline, and this guide is a starting point for beginners. Remember to stay adaptable and continuously learn from your experiences. With a solid understanding of your product, audience, and marketing strategies, you’ll be well-equipped to drive success and growth in your product marketing endeavors. Happy marketing!

Todd DeAngelis