Steve Maleh is the founder and CEO of SNAX, a mobile app that lets you order concessions in movie theaters and get them delivered right to your seat. In addition to SNAX, Maleh has experience founding and operating successful businesses for over 20 years; some have even grown into multi-million dollar companies. They span industries such as retail, real estate, restaurants, and mobile technology. He is also President of Surf’s Up of Hilton Head, Inc and co-owner of Island Trading Company and Frosty Dog Cafe.
Before founding SNAX, Steve Maleh built, developed, and renovated over 30 million dollars in real estate using his Architectural degrees. He also owned and operated the South Florida Franchise of Ubuildit, a construction consulting business. The South Florida Franchise was the nation’s leading Franchise from 2005-2007, and Maleh also won “Franchise of the Year” in 2006 and 2007, as well as “Best Customer Service,” “Most Homes Built,” and “Highest Revenue.”
Steve Maleh is also passionate about helping young entrepreneurs like him realize their dreams. He is an Angel investor in several startup retail stores and allocates time in his busy schedule to meet and advise other entrepreneurs. He also advises management teams and board members and has consulted with several early-stage funds.
His love for helping the community is at the heart of his business philosophy, making him the recipient of the “Upstanding Citizen Award” in 2016. His dedication to helping his community also spills over into his personal life. He is Head Chef at Chabad of Plantation in his home of Ft. Lauderdale and was a board member of Help Thy Neighbor. Both organizations are dedicated to feeding the hungry in Ft. Lauderdale, Florida. His Architectural degree from the University of Miami also helps when he volunteers with Habitat for Humanity.
Steve Maleh is based in Plantation, Florida, with his wife and four children, two of which are in university and two living at home. Out of the older two, one studies psychology, and the other is on a full scholarship for trumpet performance. In his free time, Steve enjoys playing tennis and educating himself through lectures, seminars, and local classes. Follow Steve on Twitter and LinkedIn.
Steve Maleh on How Social Media Can Benefit Your Business
In this day and age, if your business isn’t using social media to market itself and connect with consumers, then your business is falling behind. According to Oberlo, there were 3.2 billion social media users in 2019, and that number will only grow as more communities get access to smartphones and computers. Most social media sites are free to use as well, but if you’re not convinced yet that social media is the way to go, here are more ways it can benefit your business.
Two Way Communication
Traditional media and advertising is a one-way street. You tell the consumer what you have to offer them, and you rarely see their response. With social media, however, you provide a way for consumers to interact with you directly, and you are provided with a way to reach them directly. This benefits both parties, providing a fast and convenient way to review products or talk to customer service representatives and provide the other with valuable consumer data.
As we mentioned earlier, social media costs nothing to lose, and spending as little as 6 hours a week on your business’s social media can drastically improve your conversion rates. Every post you make on social media is another chance to draw consumers to your company website, and it also humanizes your brand. Having a social media presence makes you seem more like a person than a company, and consumers prefer to do business with people. With so many benefits at very little time and money cost to you, you really can’t afford not to be on social media.
SEO stands for search engine optimization and means how high you rank on related Google search results. You want to rank as high as possible, and social media can help with that. Though each like and comment doesn’t directly translate into more “points” for the ranking, the more traffic you attract to your social media pages and website does improve your SEO. So making sure you are posting regularly with valuable content can significantly improve your SEO.
For example, if your business sells kitchen appliances, you want your business to be as close as possible to the top of page one when people search for “kitchen appliances.” If they see how high you rank, how easy you are to communicate with, and what content you produce, they are more likely to buy from you. Social media helps with all of these things.