Peter Pru is the Founder & CEO of the award-winning company Ecommerce Empire Builders. Pru and his team share insights and strategies to help ecommerce entrepreneurs build profitable businesses online. Ecommerce Empire Builders started as one of Pru’s side projects but has blossomed into a movement that has impacted the lives of thousands of entrepreneurs like himself.

Peter Pru Headshot

Peter Pru’s entrepreneurial career in ecommerce began with affiliate marketing when he was only 18 years old. By 21, he started an Amazon FBA and quickly grew his account, making $80k worth in sales every month in just a short period of time. When his account was shut down, Pru realized that a seller doesn’t own 100 percent of their Amazon FBA; they’re only helping to improve Amazon’s business. This led him to research and pursue dropshipping through sales funnels instead of Shopify or traditional cluttered storefronts.

Fast forward ten years and Peter Pru is a part of ClickFunnel’s 2 Comma Club, having won multiple awards for processing over $1M in sales with just a single funnel. Some of Pru’s students who have used Ecommerce Empire Builders to build and scale their online businesses have also joined Pru in the 2 Comma Club.

Peter Pru’s story and insights have been featured in Forbes, Entrepreneur, and Buzzfeed publications. Pru is also the host of the Ecommerce Empire Builders YouTube and Podcast. His subscribers have unlimited access to a variety of videos focused on ecommerce tips for success, as well as business and leadership advice for those looking to become more productive and more profitable internet entrepreneurs.

Under Pru’s management, Ecommerce Empire Builders’ team of skilled experts target and identify an evergreen customer base to which ecommerce companies can sell their new or existing products. Their tailored programs, like Business in a Box, are built for the unique needs of their users and help aspiring ecommerce entrepreneurs build and grow their online businesses. 

For more information about Pru and his ecommerce career, check him out on social media.

The Dropshipping Tricks Every Ecommerce Entrepreneur Should Be Implementing

Starting in ecommerce as an 18-year-old has given me a lot of time to adjust to the growing pains of running a multitude of online businesses. I was lucky enough to experience success pretty early on, but that’s not to say it was easy. I had to research a lot, experiment with everything I did, and challenge my weaknesses to achieve what I did — and get to where I am today.

After founding Ecommerce Empire Builders to help other entrepreneurs like me turn their online businesses into profitable ventures, I can now say I have a strong foundation for what works and what doesn’t. I’ve done a lot of split testing over the years with different products, a range of niches, and with a lot of funnels and other dropshipping businesses. I’ve uncovered a few dropshipping tricks that every entrepreneur must start implementing if they hope to see the success they’ve set out to achieve. Below are a few of these tricks.

Add background images to your funnel

If someone had told me this when I started, I would have told them they were crazy. Even just a few years ago, background images made funnels and landing pages feel a little scammy. But today, it helps businesses stand out — in the best way. When you add nice, high-quality background images to your funnel, you help customers make a more emotional connection with your brand.

Don’t sell boring, mundane products

This doesn’t mean that you only have to sell trending items. You can sell a simple thing like a spatula if you want, but you better make your spatula different from those on the market. Maybe it has a unique handle, or perhaps it’s a ten-in-one tool that you can use for multiple things in the kitchen. You want whatever item you sell, even if it’s simple, to have that “just gotta have it” appeal. If an item doesn’t have a high-perceived value, you’re going to have a difficult time making sales. 

Always test your offers

For new entrepreneurs, I recommend dedicating around $500-$1,000 over a five-day period to test out new offers you’re considering using to see what works and what doesn’t. This is higher than more established brands because you will have to go through the growing pains of testing your ads. But for more experienced ecommerce entrepreneurs, I would recommend setting aside a budget of $250 over a week’s time to see if your ads are going to convert. 

‘Free’ is powerful

I love the word ‘free.’ This is a word that every ecommerce business owner should be using in their business. Consider offering free shipping with your products, or you can flip that on its head and offer free products if consumers cover shipping costs. Find out how ‘free’ can work for you and make it valuable for your customers.

Automate where possible

After working with so many ecommerce entrepreneurs, I realized that too many people spend time doing things they shouldn’t be doing. In these instances, automation can be your best friend. Outsource your customer service efforts and find a way to automate your order fulfillment. You’ll be astounded to learn how much time this can save you, and you can use this newfound time to help grow your business. 

These are just a few of the dropshipping tricks I share with fellow entrepreneurs, but you can learn more on my YouTube. But I’ll leave you with one more tip: as you are adding more of these strategies to your business, only do one thing at a time.  If you try to do too much at once, you won’t know which methods work for you and your business — and which ones are futile.

Peter Pru
Job Title
Founder & CEO
Ecommerce Empire Builders