Joel Landau is the chairman and founder of The Allure Group, a network of six New York City-based skilled nursing facilities featuring cutting-edge technology and a highly-skilled, empathetic staff. By melding such innovation and professionalism, Landau has an established record of favorable patient experiences and positive outcomes.

Joel Landau

The genesis of The Allure Group can be found in Joel Landau’s own background. Dissatisfied with the care his grandfather received late in life, Landau sought to establish a healthcare network that incorporated the best of for-profit and nonprofit facilities — i.e., the mission-driven, community-minded outlook of the latter and the wide-ranging care and integrated programs of the former.

With that as his template, Joel Landau opened The Allure Group’s first facility in 2012, and since then he and his team have gone on to transform five other facilities into nursing homes highlighted by state-of-the-art rehab equipment and amenities worthy of a five-star hotel.

All 1,400 residents in The Allure Group’s facilities have Samsung tablets at their bedsides, offering them entertainment options and the ability to contact loved ones at a moment’s notice. Staffers use remote monitoring systems to track residents’ health, and robotics are central to rehabilitation efforts. Allure also employs innovative programs like Hearts in Motion (for cardiac patients) and Minds in Motion (for neurological care).

Community-minded management continues to be one of the guiding principles of The Allure Group. Various facilities have services geared toward a specific clientele, including The Longevity Garden (for Asian residents) at the Hamilton Park, King David and Bedford Centers, Salud Latina (for Hispanic residents) at the Crown Heights Center, Romashka Gardens (for Russian residents) at King David Center or the various programs for Jewish residents, also at King David Center.

In addition, each of the centers has established close ties to their surrounding communities.

Joel Landau is also a co-founder of Pinta Capital Partners, a healthcare private equity investment firm. A thought leader in the fields of healthcare innovation and entrepreneurship, his writing has appeared in such publications as Forbes and Entrepreneur.

Joel Landau on Tech’s Benefits During a Pandemic 

Technology has always been top of mind for Joel Landau, chairman and founder of The Allure Group, a network of six New York City-based skilled nursing facilities. It is one of the many means by which he can best serve the 1,400 residents in those facilities, and why he has always tried to remain on the cutting edge of innovation.

But even Landau might not have been able to envision how integral a role tech would play when the coronavirus pandemic hit. It has proven to be nothing less than a godsend for staff and residents alike, enabling them to meet unprecedented challenges with aplomb.

Consider, for instance, PadInMotion technology. The Allure Group had embraced it in 2019, placing a Samsung tablet at the bedside of every resident. Before the pandemic it provided entertainment options, as well as various relaxation techniques. But once the outbreak occurred and governmental visitation restrictions were implemented, the tablet became a whole lot more. It became a link to the outside world.

As Joel Landau told McKnight’s Senior Living, residents were able to “stay in touch with their loved ones over audio and video chats.”

The importance of doing so cannot be overstated, given the dire implications of social isolation among seniors. 

It doesn’t end there, though. The Allure Group long ago implemented a remote patient monitoring system known as EarlySense, which involves sensors being placed under residents’ mattresses, enabling staff to track their vital signs, as well as turning and positioning.

“In effect, it allows staff to be in more than one place at a time, as they can keep tabs on patients while performing other tasks,” Joel Landau told McKnight’s. “We had this installed pre-crisis, but given recent staffing shortages at many facilities, it has been a tremendous help.”

In addition, The Allure Group recently adopted Vis a Vis, a hand-held device given to patients following discharge. Should issues arise, these patients can quickly contact doctors, who are also accorded easy access to patients’ health data. 

Finally, there is a call tree that enables family members to contact staff about their loved one’s status, and robotics for rehab, which continue to be used judiciously.

If in the past such gadgetry enabled The Allure Group’s facilities to serve their residents well, it is now clear that it has also allowed them, even more importantly, to stay ahead of the curve in a crisis.

Joel Landau
Job Title
The Allure Group