Frank Tusieseina, as the Founder and CEO of Eastward Management Group, leads a thriving marketing and business development firm that specializes in sports marketing, events, and real estate development. The company has successfully handled a wide range of projects, from product launches to high-profile professional sports and media events such as the Aloha Invitational, which pays tribute to Frank’s birthplace, Laie, Hawaii. Although he now resides in Toquerville, Utah, Frank has built a lucrative enterprise that has had the privilege of representing Olympic gold medalists. Presently, Frank and his team are in the process of developing an 800-acre sports and adventure resort near Zion National Park. This world-class sports destination is poised to become a hub for regional, national, and even international sports and entertainment events, and Frank Tusieseina is deeply enthusiastic about his role as a key figure in this exciting venture, eagerly anticipating its ongoing growth.

Frank Tusieseina Headshot

Before founding Eastward Management Group in 2010, Frank’s impressive career trajectory encompassed various roles in youth sports, the entertainment industry, athletic representation, and business expansion. He previously established an athletic training facility catering to both student and professional athletes. Given the substantial worth of the youth sports industry, valued at $15 billion and still on an upward trajectory, Frank remains committed to athletic development. With the allure of college scholarships and professional sports careers, it’s clear that parents and their children are dedicating their resources to pursuing these opportunities. This dedication continues to fuel Frank’s determination to offer top-notch services to families pursuing these aspirations.

Frank Tusieseina formerly operated a sports agency that represented professional athletes and organized concerts featuring renowned music artists, spanning from Hawaii to the mainland. Through this agency, he had the privilege of representing Eric Fonoimoana, a professional beach volleyball player who secured a gold medal for the U.S. at the 2000 Sydney Olympic Games. Simultaneously, Frank founded a nonprofit organization that is still active today, known as Dig for Kids. This charitable organization plays a crucial role in assisting young individuals in obtaining scholarships through volleyball. In addition to the revenue generated by his current company, Frank is deeply committed to the ongoing philanthropic mission of this nonprofit, actively investing in the betterment of his community.

Throughout his illustrious career, Frank Tusieseina has established a formidable presence in the sports and entertainment industry, with diverse achievements including the development of Karaoke software and the management of a record label. His career has provided a platform for each of his passions, allowing him to channel his focused talents and make a significant impact in his chosen fields.

To check out more from Frank Tusieseina on his Tumblr and Reedsy!

From Athlete to Entrepreneur: Stories of Sports Stars Who Scored in Business

The transition from the competitive world of sports to the cutthroat arena of entrepreneurship might seem like a leap, but for some former athletes, it’s a seamless journey. These individuals have excelled in their respective sports and translated their skills, determination, and work ethic into successful businesses. Frank Tusieseina will explore the inspiring stories of sports stars who have scored big in entrepreneurship.

Magic Johnson:

Magic Johnson, the legendary basketball player, is renowned for his skills on the court and business acumen. He owns Magic Johnson Enterprises, a conglomerate that includes movie theaters, restaurants, and a stake in the Los Angeles Lakers. His investments have revitalized underserved urban communities, demonstrating the power of sports celebrities to drive positive change through entrepreneurship.

Venus Williams:

Venus Williams, the tennis sensation, extended her prowess beyond the tennis court by launching her activewear brand, EleVen. Her entrepreneurial spirit has led to the successfully creating of a brand that empowers women to feel confident and comfortable while staying active.

Arnold Schwarzenegger:

Before he became the “Governator” of California, Arnold Schwarzenegger was a bodybuilder and a Hollywood action star. Leveraging his fame, he ventured into real estate and successfully invested in various businesses. His journey from bodybuilder to actor to politician exemplifies the diversity of opportunities that can arise from a successful athletic career.

LeBron James:

LeBron James, one of the greatest basketball players ever, has shown remarkable business acumen through his ventures. He co-founded SpringHill Entertainment, a multimedia production company, and Uninterrupted, a platform for athletes to share their stories. His off-court success is a testament to his vision and determination.

Cristiano Ronaldo:

Renowned footballer Cristiano Ronaldo has capitalized on his global brand by launching CR7, a lifestyle brand encompassing fragrances, clothing, and hotels. His ability to leverage his immense popularity in sports to build a successful business empire is remarkable.

These athletes-turned-entrepreneurs have not only proven their mettle in the business world but have also served as sources of inspiration for aspiring entrepreneurs. Their stories emphasize that the skills, discipline, and work ethic honed in sports can be invaluable assets when transitioning into business.

In conclusion, the journeys of these sports stars who successfully transitioned into entrepreneurship demonstrate that the drive to succeed, adaptability, and a strong work ethic can propel individuals to excel in diverse fields. These remarkable athletes have shown that scoring big in business is possible and can be just as rewarding as winning championships on the field or court. Their stories serve as a reminder that the lessons learned in sports can be invaluable assets on the path to entrepreneurial success.

Frank Tusieseina
Job Title
Founder & CEO
Eastward Management Group