David C. Branch is the Founder of Viper Equity Partners, America’s leading transition consultation firm for the medical industry. Dave and his team work with dentists, plastic surgeons, and dermatologists across the country. One of their specialties is helping doctors transition into planned career exit strategies and growth opportunities. Dave has a top-notch track record when it comes to developing business growth strategies, private equity, and finance. He’s been in the industry for over three decades now! His core focus is aligning businesses with private equity relationships for the best growth opportunities. 

David C Branch Sf Headshot

Dave Branch certainly knows what he’s doing; he has bought and sold over 100 companies for his own portfolio. His areas of expertise include the medical, technology, and hospitality industries. He enjoys working with the non-integrated DSO and MSO model. He also believes that his expertise in roll-ups and platforms lends itself to successful M&A transactions. Today he is considered the leading authority In Medial Mergers and Acquisitions in the US. He’s also a top level deal team leader and negotiator.

Viper Equity Partners has a highly talented team, and their expertise and knowledge are exactly what it takes to help companies grow. They have relationships with equity firms, finance partners, banks, lawyers, and analysts, and their network is always expanding! 

Every practice-owning plastic surgeon receives a consult before Viper contracts with them, and their high integrity, efficiency, and one-of-a-kind approach speaks for itself. After all, they have a closing rate of 97%. Whether you have a  business in the dental or the cosmetic surgery sector of the medical industry, Viper will aid you in your consolidation efforts from start to finish. Their goal is to make everything as simple as possible, and their non-exclusive contract and confidentiality agreement ensure an excellent open relationship where everyone is protected and all information is kept safe. The team won’t doesn’t just help companies at the beginning– they see the whole process through! They support groups in the post-LOI experience, up through setting the closing date and ensuring all contracts and documentation are ready to be signed. 

Before creating Viper Equity Partners, David C. Branch built his own MSO from a single location into the biggest radiology company in the southeastern US. Dave’s interest and expertise don’t just include finance, tech, and the medical industries. He’s also a Hall of Fame Athlete, world tailgating champion, TV personality, and boat racing enthusiast. He and his wife of 33 years live in Palm Beach, Florida. 

David C. Branch on Reopening Your Plastic Surgery Practice 

COVID-19 caused big changes to the way the world does business. In medicine, this was especially true. As hospitals geared up for a surge of respiratory patients, they canceled many other appointments and surgeries. Something similar happened in most specialties, including plastic surgery. After about two and a half months of lockdown, the American Society of Plastic Surgeons issued reopening guidelines for its members.

The ASPS is the world’s largest organized body for plastic surgeons. During the COVID-19 pandemic, the ASPS has provided plenty of information and guidance for its thousands of members. In recent months, society has measured cosmetic surgery attitudes and offered tips for safely reopening practices.

Surveys conducted by the American Society of Plastic Surgeons show that Americans are increasingly comfortable with the idea of cosmetic procedures. Almost half of the respondents indicated that they’re open to plastic surgery, even though they’ve never had a procedure before. This is a good indicator that there’s still a solid demand for cosmetic procedures.

In terms of reopening plastic surgery practices, the ASPS first advises full compliance with local, state, and national regulations. The organization has also provided some other recommendations for members. During the planning stages, offices should be rearranged to comply with social distancing guidelines. You should also train on COVID-19 transmission and prevention before attempting to reopen a practice. Lastly, it’s important to ensure there are viable transfer options available.

When the office is reopened, it’s crucial to institute some risk-reduction policies. For example, it may be possible to conduct initial consultations remotely via Zoom or other programs. This presents less risk than an in-office visit. It’s essential to have a screening procedure in place for patients who do come to the office. These measures should include both symptom questionnaires and temperature checks.

Medical staff who are performing procedures should wear N95 masks and face shields. Patients should be provided with surgical masks upon entering the practice. Schedulers should try to limit the waiting room’s use as much as possible and stagger appointments carefully. Finally, it’s crucial to clean more frequently than usual, especially in high-touch areas. Examples of these include phones, doorknobs, blood-pressure cuffs, movable tables, and time clocks.

David C. Branch
(Dave Branch)
Job Title
Viper Equity Partners