Darryn Lyons is a successful businessman and public figure with a detailed history in entrepreneurship and the art world. One of his greatest passions is photography, which he got his start in at the young age of 17, working as a photographer for Geelong newspaper. His work was recognized on the country-wide level, earning him the “Best Cadet” title at the national Press awards. He later began working for Daily Mail, covering a variety of worldly events going on at the time. This gave him experience in photojournalism while also teaching him unique ways to tell stories through this art form.

Darryn Lyons Headshot 1

During his time at Daily Mail, Darryn began stepping into entrepreneurship, creating a business titled Big Pictures. He later pursued this full-time, earning £1,000,000 in his first year. At the same time, his public image began to grow, and he established himself in a variety of niches, from clothing to television production. In 2018, he founded the Lyons Gallery, his personal passion project that specializes in Fine Art and Pop Art Photography, serving as the gallery to the stars with its high-profile clientele. The gallery represents a wide variety of prestigious artists, including Andy Warhol, Chris Cuffaro, Amanda Johnstone, and Tyler Shields, to name a few. 

In this new digital era, Darryn has kept his attention on ways to improve and keep up with the times. As of lately, his gallery has begun offering NFTs available on OpenSea. With this irreplaceable medium, the art bought through this platform holds unique value and provides artists with innovative ways to showcase their art to a wider audience of collectors. By now, Darryn has become a well-respected expert in his field, catering to luxury clients and spearheading new approaches to art collecting.

Visit his LinkedIn and Medium to stay updated with him.

Darryn Lyons Explains NFTs: A New Type of Art Collecting

The art industry is abuzz about a new type of art collecting sweeping across the industry: NFTs. 

As with any new development in an industry, especially one as timeless as the arts, skepticism and perplexion can be expected. But with the exhilarating grip that NFTs have had on the market thus far, it is clear that this method of art collecting is a spirited endeavor for many.

What Are NFTs?

NFT stands for a non-fungible token, meaning that it is non-interchangeable. As part of the Ethereum blockchain, NFTs store information yet are not exchanged like cryptocurrency. NFTs are, essentially, data units and digital files, such as drawings, music, digital collectibles, and more. However, they have been garnering interest as to how they can be used to sell art.

How Do NFTs Work in the Art Industry?

NFTs include digital artworks that can be bought at the desired price and owned by an individual. However, in contrast to other art forms found online, the newfound owner of this artwork will gain the satisfaction of being the owner of the original art piece. Think of it this way: the famed Mona Lisa portrait has images of itself scattered all throughout the internet. Most individuals will picture the painting as soon as they hear the name. However, the original painting in Paris’ Louvre Museum still brings in year-round crowds wishing for a glimpse of the authentic piece. Therefore, the art hasn’t lost any value to it, and the same goes for NFT art, as its owners will have the pride of owning the original piece.

Along with the same topic, it is important to note the distinction between NFTs and the art itself, as digital art has played a major role in the contemporary industry for quite some time now. But with this new medium, artists have found a palpable way to sell their art in a less-saturated market. As for collectors, purchasing NFT art gives them basic usage rights, as well as the opportunity to boast about owning the original piece.

This form of art collection has given way to a new generation of artists and collectors, specifically those that may have previously felt intimidated by more traditional methods of purchasing art. NFTs are contributing to a more inclusive art market in which many artists and collectors will be given a space to thrive.

While NFTs are a thrilling new introduction to the art industry, there is no need to worry about them replacing physical art. The nostalgia of physical art, which dates back to prehistoric times, is a niche that will continue to thrive and coexist with this digital ally.

Darryn Lyons
Job Title