Cliff Walker, based in South Africa, is an entrepreneur who has established himself over the last two decades as one of the world’s foremost network marketers. Walker is particularly adept at shepherding individuals from the corporate world to one in which they can enjoy entrepreneurial freedom.
Walker launched his long, lucrative business career in 1984 as a regional sales manager for Fort Sterling Ltd., Britain’s largest manufacturer of recycled paper products. Three years later he assumed the same position at United Distillers, based in the North West. Walker went on to head the sales training department and moved into a management training role, where he was responsible for creating the Knowledge Program, which impacted 14,000 people globally.
A native of the United Kingdom, Cliff Walker became an independent network marketing distributor, coach, and trainer in 1997. He notably earned the distinction of being the top earner with Euphony, a telecommunications firm, and the top European earner with Fuel Freedom International, a fuel-saving company.
The Honorable Wayne L. Furbert, a member of Bermuda’s parliament, called Cliff Walker a “servant leader” who is forever willing to share his knowledge with others.
International business coach Steve Dailey praised Cliff Walker for being “thoughtful and deliberate in his strategies, while being passionate and enduring in their execution” and stressed that Cliff’s “advocacy for personal development and principle-based living is not only a directive for those he mentors but a practice he himself embraces.”
And Lyn Flaherty, who has spent three decades in network marketing, said Cliff Walker is “a cut above” others in the field because of his “spirit of excellence” and ability to “breathe hope and encouragement into you.”
Cliff Walker now hosts his own masterclass and has authored two books on entrepreneurship, “The Mindset of Network Marketing” and “The Entrepreneur Mindset Shift.” His writing has also appeared in publications like Thrive Global and Real Business.
Goal-Setting in Network Marketing, According to Cliff Walker
Longtime entrepreneur Cliff Walker has established himself as one of the world’s foremost network marketers, with a proven track record over the last 20-plus years of empowering individuals to escape the corporate grind and discover entrepreneurial freedom.
Walker, now a diamond director and top income earner with Jeunesse Global, a network marketing company headquartered in Florida, once made a similar transition, after a highly successful career as a corporate executive. Drawing on that experience, he sets before aspiring entrepreneurs a promising new path courtesy of his no-nonsense, process-driven training style.
Cliff Walker’s system, known as the “Network Marketing Framework for Financial Freedom,” combines business coaching and personal development with cutting-edge home business strategies. By following it, budding entrepreneurs from around the globe have been able to pursue a reimagined lifestyle, one that frees them from corporate constraints and allows them to work from home, set their own schedules, and build revenue streams based on hard work and outcomes, as opposed to corporate structures.
Here are his thoughts about goal-setting, and the role it plays in network marketing:
Resolved: A New Lifestyle
Think back a moment, to the days before COVID-19. Think back to what it was like to go to your gym every January. It was always packed with people who had made their New Year’s resolutions, who had decided that this was finally going to be the year that they would get themselves into shape.
The overflow crowd usually doesn’t stick around for long. Statistics show, in fact, that 92 percent of New Year’s resolutions go unfulfilled, and that 25 percent of them are discarded within the first week of any given year. That should offer some indication of the difficulty a business leader can encounter when setting goals, no matter the enterprise.
There are those who say it’s important to set goals that are specific, measurable and attainable (as well as relevant and time-bound). While that’s true, that’s not nearly enough. In the network marketing field, for instance, it is very easy to say, “I want to build a network comprised of 1,000 people” — just as it’s easy for a gym-goer to say they want to lose 25 pounds.
But how are you going to get there? You have to have a vision. You have to have a plan. And you have to have the grit to see it through.
Look Into The Future
One of the best ways to chart your own path is to write down exactly what you want to do. Some even suggest compiling a to-do list each night, for the mini-goals that need to be reached the following day. Beyond that, one of my favorite techniques is to make an audio recording of my goals, which I play back repeatedly; it’s a way to hardwire your brain as to exactly what you’re looking to accomplish.
The other thing I like to do is brainstorm with my support team. There have been times, for instance, when we have an idea for a new course, and my team helps me transform that into a coaching program. In that way, we are able to share marketing strategies with others in our network.
Draw Up A Plan
Rewind to the above example, about expanding one’s network. That speaks to a central part of network marketing — prospecting. And that involves committing to technology, like LinkedIn. Specifically, I have come to understand that it is a platform that cannot be used passively, that one cannot simply depend on having a profile (or posting periodically to that profile) to deliver prospects. Rather, it’s a matter of actively targeting those who would be an asset to my network, and establishing and maintaining contact with them.
That approach has helped me connect with professionals in all corners of the globe.
A side note about this phase of the goal-setting process: It’s important to know what you don’t know. When I first entered the corporate world, I was quite certain that my way of doing things was superior to that of established executives. I soon learned I was sorely mistaken. Bottom line: You’re never as smart as you think you are. Others have a great deal to offer, if you just look, and listen.
I’ve always fancied myself as having a strong work ethic, which is why I was successful in the corporate world, and why I continue to be successful today. One particular challenge when you’re setting your own schedule is maintaining discipline — not being distracted by errands or pop culture or family matters.
There is simply no substitute for putting in the time. Granted, you might have some flexibility when you’re on your own, but you still have to do the legwork. It’s just the nature of the beast.