Carolyn McBeth lives in Iowa and is passionate about farming and entrepreneurship. She grew up in rural Iowa and has always been fascinated by agriculture. She studied at Iowa State University and majored in International Agriculture and Agribusiness Management. This degree taught her a lot about running a farm, and it helped instill in her the necessary principles. Throughout her college career, Carolyn worked for various ag companies. One of her most recent positions was an internship at Pioneer Hi-Bred International. During this time, she was able to learn about various supply-related tasks and processes.

Carolyn Mcbeth Headshot

After she graduated from this company, Carolyn McBeth worked for John Deere & Company. She started as an associate technical representative for the company’s Ag Management Solutions division. She then transitioned into a role within the marketing department, where she handled aftermarket and complete goods.

Carolyn was able to develop her skills in various areas of the company, such as customer service and communication. Throughout her time with John Deere & Company, she also took on multiple roles. These included the role of supply management specialist and the marketing product specialist. Although her time with the company was enjoyable, Carolyn decided to focus on her farm with her husband.

While she was working at John Deere & Company, Carolyn’s husband, Steve, started McBeth Northfork Farms. This business venture continued to grow, and after Steve passed away, Carolyn took on the role of Land Manager and Owner/Operator. Although it was initially a challenging role, she was able to honor her husband’s legacy by focusing on this business. Carolyn McBeth has been able to improve the day-to-day operations of her farm by taking on various tasks, such as buying inputs and managing the land acquisition process.

As she continues to grow the farm operations, Carolyn’s professional goal is to eventually hand the reins over to her children. She has been able to instill in her children the necessary skills and knowledge that they will need to succeed in the future. Having raised them in an environment that is conducive to learning and growing has allowed her to develop these skills in her children.Check out Carolyn’s Twitter and Medium to see more from her!

All About Influencer Marketing

Digital marketing has evolved due to the rise of social media. However, it is still at the early stages of its development and lacks the necessary tools and resources to capitalize on its potential fully. There are many opportunities in influencer marketing.

Influencer Marketing

A type of social media marketing known as influencer marketing involves using products and services mentioned by individuals with a large following on their social media profiles. These individuals are considered experts in their respective fields and can help promote various products and services.

Influencer marketing aims to provide businesses with the necessary tools and resources to target their potential customers effectively. These individuals’ recommendations can help them build stronger relationships with their potential customers.

The rise of social media has been attributed to the post-pandemic period. During this time, people became more glued to their screens as they realized how little they were able to use social media. This is why many people have returned to social media.

A large following helps an influencer establish authority within their niche and attract more potential customers. This allows businesses to work with them to reach out to their potential customers.


Contrary to popular belief, having a large following does not equate to better influencer marketing. Having thousands of followers is not the same as having a successful influencer marketing strategy.

Sometimes, micro-influencers who have fewer followers can produce the most effective results for a company or brand. They can deliver higher ROI and increase their clicks. One of the main factors businesses consider when choosing an influencer is the engagement rate. With a low following, an influencer can easily reach out to potential customers and recommend a product or service. Businesses do not need followers if they can’t convert them to sales. This is why micro-influencers are often the best option for companies.

How To Use Influencers

One of the main advantages of using an influencer marketing strategy is that it allows people to be their friends instead of celebrities. These individuals are cost-effective and have high engagement rates.

Before you start implementing an influencer marketing strategy, you must clearly understand your goals and expectations. Having a budget will allow you to make the most of the opportunity. After that, you must find the right influencers and ensure that their online presence is aligned with your brand.

After negotiating a contract, start monitoring your progress and ensuring that the influencer works with you. Also, ensure they receive all the necessary links to your brand and products.

One of the first factors you need to consider is the influencer’s niche. This will allow you to align your objectives with the influencer’s expertise.

Also, ensure they have high engagement rates and regularly post content.  You can also use third-party tools such as SocialRank or NeoReach to narrow your search.

Carolyn McBeth