Based in Phoenix, Arizona, Billy Theuring is the Regional Sales Manager Western U.S. with TriMed Inc, an Orthopedic Implant Manufacturer with a focus on Upper and Lower Extremity Products. Throughout his rewarding career, Billy has been immensely successful in the medical device industry. 

Billy Theuring

Before beginning his career in the medical device industry, Billy Thuering graduated from high school and soon after became a Fly Two Petty Officer in the United States Navy with the U.S.S. Constellation, an aircraft carrier in San Diego. During this time he supervised 29 lower-ranked Navy Airmen during vehicle transportation and ensuring strict protective hearing and uniform standards were strictly followed. He also directed the movement and location of multi-million dollar aircraft on the deck of a US Navy Aircraft carrier. 

Four years later, after leaving the Navy, Billy attended Columbus State Community College, where he earned his Associate of Arts in Business in 2006. A decade later, he returned to academia at the University of Phoenix in Arizona, where he earned his Bachelor of Science in Management in 2020. 

Prior to his current position as Regional Sales Manager Western U.S. with TriMed Inc, Billy Thuering was the Arizona Territory Manager for Medartis inc. in Phoenix, Arizona. In this role, Billy was managed and oversaw all aspects of his territory for Medartis Inc. as well as setting up new accounts, negotiating pricing, delivering invoices, and providing the highest level of customer support among other responsibilities. In 2019, Billy saw a $300k growth in sales from the previous year within the Arizona territory, achieving the highest third percentage to Quota within the United States. 

Billy Theuring also worked as an Orthopedic Sales Associate within the Distal Extremities and OrthoBiologies industry, where he ran a three-person sales team operating a four-million-dollar territory. He also worked as a Fully Line Sales Associate for a Foot and Ankle Specialist in Columbus, Ohio, where he covered all of the territory’s Foot and Ankle, Hand and Wrist, and Elbow Surgeons, including MDs, DOs, and DPMs. 

Outside of his career, Billy Theuring has a passion for boating and DIY projects. From an early age, Billy Theuring has always been handy and interested in projects that allowed him to work with his hands. When it comes to his handiwork and projects, Billy takes pride in his ability to learn information and teach himself new skills and trades. Billy also enjoys spending time on his boat and out in the water––a passion that was sparked by his time in the military.

Our Interview with Billy Theuring

Question: What’s the most important thing we should know about you?

Billy Theuring: I am an extremely dedicated Medical Device Sales Executive with over 15 years of experience in the Orthopedic Implant industry. I have experience in total joint arthroplasty, orthobiologics, soft tissue repair, trauma, and fractures and fusions in distal extremities. I couldn’t imagine doing anything else and can honestly say I thoroughly enjoy what I do. 

Question: Name the most impactful lesson you learned from failure?

Billy Theuring: The most impactful lesson I have learned from failure is that it is necessary in order to succeed. Failure is nothing to fear, but learning from your mistakes will eventually show you how to find success. Every successful person has endured their fair share of failures, learned a valuable lesson from them, and applied that new knowledge to their new strategy. The path to success is not a linear one. Along the way, you will face many trials and tribulations that test your patience. When you figure out how to solve the problems you face along the way, the correct path will get a little clearer. 

Question: What accomplishment are you most proud of?

Billy Theuring: I take the most pride in being a clinical expert in my field. I am constantly observing all aspects of Orthopedic Surgery in an effort to learn as much as possible so that I can be the best resource to my surgeon customers. I take pride in being the best at what I do, and that involves always trying to learn more to better myself and hone my craft. 

Question: Name a tool you use for work that you can’t live without?

Billy Theuring: I have been utilizing a wide variety of Apple products throughout my career, and can’t imagine not having them at my disposal. My MacBook Pro, iPhone, Apple Watch, and IPad have all been essential to my professional development, continuing education, and ability to do business anywhere.

Question: What is your favorite hobby and why?

Billy Theuring: I really enjoy working with metal. Over the years I have taught myself to weld, fabricate, manipulate, and work with all different types of metal. It is really fun thinking up an idea and then making it come alive by my own means. I also enjoy boating, competitive dog training with my European Doberman’s, traveling, and spending time with my friends and family. 

Question: What excited you the most about your industry right now?

Billy Theuring: I am really excited to be a part of the innovation that we are currently experiencing in the field of Orthopedics. The new technology currently being used and developed is constantly evolving to bring on the most advanced treatment ever for our patients.

Question: What’s the greatest risk you’ve ever taken?

Billy Theuring: Ten years ago I voluntarily left a large well-known company to join a smaller nearly unknown company.  I took this risk because in my opinion, they had better products, were more focused on innovation, and cared more about the people they had working for them. Some of my colleagues thought I was crazy, but that ended up being the best move of my career and in large part led me to where I am today. It was a huge risk, but the upside potential was well worth it. Even calculated risks can be scary, but to me passing up a great opportunity is way worse. 

Question: Name one small habit that positively impacts your productivity?

Billy Theuring: I am always thinking about new ways to increase my own productivity. One habit I have adopted over the years is to never put anything off to tomorrow that I can complete today. This simple habit has helped me maximize my productivity and allowed me to stay on top of an endless amount of tasks I receive daily. 

Question: What tips do you have for getting a seat at the table?

Billy Theuring: If you want a seat at the table I am a firm believer you need to go out and earn it. Don’t ever expect anything in business, or life in general, to ever be handed to you freely. Hard work, dedication, and preparation are all very important and direct contributing factors to your professional success. Put in the time, do the work, be a master of your craft, and when the time comes for you to get an opportunity to earn a seat at the table, you will belong there. 

Question: What book has made the biggest impact on your life?

Billy Theuring: I am a huge fan of all of Zig Zigler’s books, but if I had to choose just one it would be “Secrets of Closing the Sale”. I think Sales Professionals for all industries and any level of experience can take away something to help their business from reading it. 

Question: Do you value intelligence or common sense more? Why?

Billy Theuring: I believe intelligence and common sense are synonymous. In my opinion, common sense is most certainly a form of intelligence that is becoming a rare commodity in business today. I am a firm believer that with enough determination and dedication anyone can learn anything they are willing to put in the work for, regardless of the complexity. It’s the personality traits you can’t teach that I most covet. 

Question: What would you consider to be the perfect day?

Billy Theuring: A perfect day for me is completing all of the goals that I have laid out for the day,  followed by spending time with my family and friends. The latter of which would preferably be on the boat.

Billy Theuring
Job Title
Regional Sales Manager Western U.S. with TriMed Inc