As Vice President of global client partnerships, Torrence Boone has a number of responsibilities. He’s responsible for driving Google’s strategy and advertising his multi-billion dollar business across some of the world’s largest advertisers and the agencies they possess. This spans technology, health and beauty, and the consumer packaged goods worlds.
With the help of his team, Torrence works to market his products across the platforms he works with to get breakthrough marketing results. He works with different marketing and advertising agencies worldwide as the lead of Google’s global agency business. He’s primarily responsible for envisioning how Google’s product portfolio will work within different brand campaigns.
Before he started with Google, Torrence Boone was a senior agency leader with WPP & Publicis, and before that, he was a senior manager at Bain & Company. This is where he learned how to manage a range of clients and learn new types of corporate and business unit strategies, mergers and acquisitions, new product development, and interactive strategy.
But it doesn’t stop there. Torrence Boone graduated with a B.A. in economics, with honors, from Stanford University and an M.B.A from Harvard’s Business School. He’s currently a corporate director for Macy’s (NYSE: M), a former corporate director for Finish Line (NASDAQ: FINL), a board member of Pond5 (a leading online marketplace for creative assets), and a board member of Effie Worldwide. He’s also President of the Board at Citizen Schools New York (a national education reform organization.) This shows that he’s incredibly passionate about improving the inclusivity and diversity of professional and academic communities all across the United States. He’s also an alumnus of A Better Chance, supporting academic enrichment programs with traditionally underrepresented communities.
Torrence is an incredibly well-known speaker and is a recipient of numerous awards for business, advertising, and philanthropy. Some of the most notable ones are Financial Times, UPstanding Power List; Savoy Magazine, Top 100 Most Influential Blacks in Corporate America and Power 300 Most Influential Black Corporate Directors; One Hundred Black Men, Corporate Award; A Better Chance, Dreambuilder Award; ADCOLOR, Advocate Award.
For more information about Torrence and his career as a businessman, check him out on social media!
As Vice President of global client partnerships, Torrence Boone has a number of responsibilities. He’s responsible for driving Google’s strategy and advertising his multi-billion dollar business across some of the world’s largest advertisers and the agencies they possess. This spans technology, health and beauty, and the consumer packaged goods worlds.
With the help of his team, Torrence works to market his products across the platforms he works with to get breakthrough marketing results. He works with different marketing and advertising agencies worldwide as the lead of Google’s global agency business. He’s primarily responsible for envisioning how Google’s product portfolio will work within different brand campaigns.
Before he started with Google, Torrence Boone was a senior agency leader with WPP & Publicis, and before that, he was a senior manager at Bain & Company. This is where he learned how to manage a range of clients and learn new types of corporate and business unit strategies, mergers and acquisitions, new product development, and interactive strategy.
But it doesn’t stop there. Torrence Boone graduated with a B.A. in economics, with honors, from Stanford University and an M.B.A from Harvard’s Business School. He’s currently a corporate director for Macy’s (NYSE: M), a former corporate director for Finish Line (NASDAQ: FINL), a board member of Pond5 (a leading online marketplace for creative assets), and a board member of Effie Worldwide. He’s also President of the Board at Citizen Schools New York (a national education reform organization.) This shows that he’s incredibly passionate about improving the inclusivity and diversity of professional and academic communities all across the United States. He’s also an alumnus of A Better Chance, supporting academic enrichment programs with traditionally underrepresented communities.
Torrence is an incredibly well-known speaker and is a recipient of numerous awards for business, advertising, and philanthropy. Some of the most notable ones are Financial Times, UPstanding Power List; Savoy Magazine, Top 100 Most Influential Blacks in Corporate America and Power 300 Most Influential Black Corporate Directors; One Hundred Black Men, Corporate Award; A Better Chance, Dreambuilder Award; ADCOLOR, Advocate Award.
For more information about Torrence and his career as a businessman, check him out on social media!
Torrence Boone on Tech Trends in International Business
International business is more popular than ever before, and it’s not just because of the growth in the global market. Technology has made it easier than ever for companies to expand their customer base internationally. From international conferences to social media marketing, technology has given businesses an edge when entering new markets. This article discusses some of the most important tech trends impacting global companies today.
Shifts in Investment
Shifts in investment is one of the top tech trends in international business. The global marketplace has played a crucial role in determining the flow of money. In the past, investments tended to be more regional, with investors preferring to keep their money within accessible borders. As technology has allowed for greater communication and information sharing, though, that’s beginning to change. People are investing in companies from all over the world – sometimes even competitors. This has been a particularly strong trend in the technology industry.
Digital Everywhere
Digital technology is another top tech trends in international business. It is now integral to international trade. The rise of social media, smartphones, and the internet has transformed how we do business abroad. It’s now easier than ever before to find information and reach out and contact potential customers or business partners. Social media has also given smaller businesses an unprecedented opportunity to establish a global presence and has made it possible for companies to engage with customers all over the world.
Robotics and Automation
In the past, international business required manpower. Employees from different countries had to come together in one place to work on a project, for example. But as robotics and automation improve, it’s becoming easier for companies to establish ‘virtual offices’ that can run remotely with less human oversight. This is excellent news for businesses that want to expand internationally but struggle to find the workforce to do it.
Automation has also made emails, social media connections, and other digital relationships more valuable than ever. When it is considered how much time is wasted in transit or on inefficient processes, technology can save workers a lot of time – so they can focus more on personal interactions with clients rather than tedious behind-the-scenes work.
AI-Enabled Engineering and Manufacturing
As more businesses move into the international marketplace, some of their most important projects will take them to new and exotic locations. This has created an opportunity for AI engineering and manufacturing firms to enter the market. These companies use advanced technology like 3D printing and robotics to allow businesses to build products in remote locations with less human oversight. For many companies, this means they can expand their customer base by entering new markets.
