Adam Lashinsky, author and editor-at-large for Fortune, discusses his new book, Inside Apple: How America’s Most Admired–and Secretive–Company Really Works. Lashinsky begins by discussing Apple’s obsession with secrecy to the point that employees do not discuss what they are working on with other employees. According to Lashinsky, secrecy is tied to focus and achievement, so Apple employees obtain a depth and expertise on one area, rather than being exposed to different areas of the company. He then discusses how secrecy impacts employee morale and how employees view accomplishment and achievement as a tradeoff for happiness and morale. Lashinsky then explains how other corporations can emulate Apple’s secretive style and reap the benefits.
- “Inside Apple: How America’s Most Admired–and Secretive–Company Really Works”, by Lashinsky
- “The Consequences of Apple’s Walled Garden”, Time Techland
- “Adam Lashinsky on peeling back Apple’s skin”, Washington Post