Adam Lashinsky on how Apple works

April 10, 2012 · 1 comment

Adam Lashinsky, author and editor-at-large for Fortune, discusses his new book, Inside Apple: How America’s Most Admired–and Secretive–Company Really Works. Lashinsky begins by discussing Apple’s obsession with secrecy to the point that employees do not discuss what they are working on with other employees. According to Lashinsky, secrecy is tied to focus and achievement, so Apple employees obtain a depth and expertise on one area, rather than being exposed to different areas of the company. He then discusses how secrecy impacts employee morale and how employees view accomplishment and achievement as a tradeoff for happiness and morale. Lashinsky then explains how other corporations can emulate Apple’s secretive style and reap the benefits.



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  • Railmeat

    The DRI (Directly Responsible Individual) that Lashinsky referred to is not an Apple innovation. The phrase, and concept was used at Digital Equipment Corporation. I was only at DEC briefly, so I don’t know how it was used or informed.

    It is clearly an important idea, I was at Yahoo! where no one was responsible and no one was ever held accountable. Things have not worked out better at Apple than Yahoo!