Danny Sullivan, an expert on the internet search industry and editor-in-chief of Search Engine Land, discusses search neutrality. He explains the concept of search neutrality and discusses a recent New York Times editorial suggesting Google’s search algorithm should be subject to government oversight or regulation. Sullivan points out flaws inherent to the notion of search neutrality and discusses competition in the search engine industry. He also imagines what it might take to topple Google from its perch atop internet search.
- “The New York Times Algorithm & Why It Needs Government Regulation”, by Sullivan
- “The Google Algorithm”, New York Times editorial
- “Our op-ed: Regulating what is “best” in search?”, Marissa Mayer at the Google Public Policy Blog